The Strategy Implementer

90% of senior executives say they do not implement strategy well. 59% of organizations struggle with the day-to-day of strategy implementation and fail on 1/5th of their strategic objectives (1). That is a trillion-dollar problem. This workbook presents a practical guidance for running executive-to-shop-floor-level workshops for mastering two key challenges in strategy implementation: Uncertainty and People Impact. It helps you by differentiating your strategy work into four categories: Discover, Experiment, Transform and Excel. This Workbook is complementary to other resources developed by the Brightline Initiative, such as the 10 Principles (2) and the People Manifesto (3). The Strategy Implementer will guide you through three steps: 1) Map, 02) Anlayze and 03) Take Action. These steps help you to identify and reduce the risk of failure, and can support you in implementing your strategy initiatives successfully.


In this workbook you will get a hands-on tool, the Strategy Implementer. It helps you in reducing the failure risk of your strategy initiatives by choosing an implementation approach that addresses the critical uncertainties and people impact of your initiative. This workbook is a guide for facilitators’ preparing implementation workshops. You will find the necessary background information, tips and workshop material right here.