Hi there!

… and welcome to our project. We, DTU’s Engineering System Division, have teamed up with the Brightline Initiative for
an interesting and highly relevant project. Together we are trying to help you make your strategy work – not just in mind,
but also in reality. There is something for both the academic mind as well as the practical executive. At our website you can
find our most recent research and insights. In the coming months we will offer pratical tools and methods that you can apply
directly to your organization and strategy work.

Learn more about the project here, and browse through our most recent work below.

MIT SDM 2018 – Poster: One size does not fit all – Agile strategy implementation framework

Abstract: It has long been acknowledged in the academic literature that strategy work, i.e. the way that strategy is designed and executed in an organization, has to be “fit for purpose”: It must be tailored to the specific circumstances of this organization.However, in practical application, simple frameworks dominate [...]

MIT SDM 2018 – Poster: Don’t maximize value, minimize regret: Simple rules for early opportunity screening in volatile environments

Abstract: We studied a global leading engineering, design and consultancy firm with headquarters in Denmark. They have an interesting problem: most of what they do is client-based projects. Therefore, if you are the CEO of this firm and you would like to venture into Artificial Intelligence, then you [...]

MIT SDM 2018 – Poster: Getting the timing right– Four dilemmas of timing strategy execution

Abstract: Timing is essential in the strategizing process, but getting it right is hard: if senior managers push a strategy too quickly through the organization, they may lose followers, not involve relevant stakeholders, decrease adoption or even push an unrealistic or irrelevant strategy through the organization. If senior [...]

MIT SDM 2018 – Poster: How do you create buy-in in strategy implementation?

Abstract: Major source of uncertainty and risk for strategy work, is getting participation and ‘buy-in’ in the organization. Our empirical studies and literature identified buy-in as a central risk factor in strategy implementation. To understand how executives deal with this challenge, we utilized a sense-making model detailing how [...]

MIT SDM 2018 – Poster: Wrong, but not failed? Making strategy implementation resilient

Abstract: The success of strategy implementation typically depends on conditions we cannot foresee, and which will only become obvious during or after implementation. Resilience is about reducing success-dependency on unknowns. So, how can strategy be designed for implementation under a wider range of conditions, than can be foreseen? We investigated [...]

MIT SDM 2018 – Poster: What is the uncertainty profile of your strategy?

Abstract: Different strategies face different uncertainties. Strategy implementation experience a landscape of heterogeneous risk factors both internal and external to the company. In the following we present empirical findings from 25 interviews with strategy professionals about major sources of uncertainty that affect strategy implementation, structured in a sense-making [...]

The Strategy Implementer is here!

Do you struggle with your day-to-day implementation of your strategy initiatives?
If yes, then the Strategy Implementer might be a workbook for you. It presents a practical guidance for running executive-to-shop-floor-level workshops for mastering two key challenges in strategy implementation: Uncertainty and People Impact. Read more and download the workbook and following tool here. 

Read more
You can learn more about our
project and our research team here.
You can learn more about our
practitioner-oritented finings and tools here.
You can learn more about our
research and academic publications here.