Abstract: Major source of uncertainty and risk for strategy work, is getting participation and ‘buy-in’ in the organization. Our empirical studies and literature identified buy-in as a central risk factor in strategy implementation. To understand how executives deal with this challenge, we utilized a sense-making model detailing how identities of participation can be achieved through negotiation of meaning or identification. Based on 36 interviews with senior managers and the theoretical foundations of participation and situated learning.

Citation (APA): Willumsen, P. L., Kadir, B. A., & Oehmen, J. (2018). How do you create buy-in in strategy implementation?. Poster session presented at MIT System Design & Management Symposium 2018, Cambridge, MA, United States.

Download the poster here.