Abstract: Timing is essential in the strategizing process, but getting it right is hard: if senior managers push a strategy too quickly through the organization, they may lose followers, not involve relevant stakeholders, decrease adoption or even push an unrealistic or irrelevant strategy through the organization. If senior managers are too slow, they lose the momentum, people may be demotivated, the strategic initiative loses priority, and again, execution fails. How could senior managers get the timing right?

Citation (APA): Geraldi, J., Stjerne, I., & Oehmen, J. (2018). Getting the timing right– Four dilemmas of timing strategy execution. Poster session presented at MIT System Design & Management Symposium 2018, Cambridge, MA, United States.

Download the poster here.